{"id":621,"date":"2020-10-14T02:57:45","date_gmt":"2020-10-14T02:57:45","guid":{"rendered":"http:\/\/jasonzulli.com\/portfolio\/?post_type=fw-portfolio&p=621"},"modified":"2020-10-14T02:59:07","modified_gmt":"2020-10-14T02:59:07","slug":"cie-advisory-board-mentor-program","status":"publish","type":"fw-portfolio","link":"http:\/\/jasonzulli.com\/portfolio\/project\/cie-advisory-board-mentor-program\/","title":{"rendered":"CIE Advisory Board\/Mentor Program"},"content":{"rendered":"
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At the beginning of the 2019 semester Raja met with me to talk about possible development of mentors for the business pitch, a competition of students to present business ideas or products to people from the industry.
I mentored two students in the development of branding and understanding how to promote their products online. This was really a great experience for me since I really missed doing the startup weekends with the students. I got a chance to bring the students into my creative design class and have them see what branding a company was all about. They got to speak with other design students and found out that branding is not just developing a logo, but developing a mission that you believe in. One of the biggest challenges in the classroom is teaching design students that just because someone wants a logo or website, it really isn\u2019t what makes the company grow. I teach the students to recognize that it\u2019s more than just a design, and that you need to research and immerse yourself in the company in order to get the feel of what they are after with their specific clientele . These two students also got the opportunity to have my creative design class help them develop logos and branding to support their presentations at the end of the semester.<\/p>\r\n